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Healthcare resources are scarce. How much are you willing to pay to save a life or extend life for a year? What should policymakers and society be willing to pay for an additional or incremental unit of health gain? |
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If you make any decisions in healthcare, then this book is for you. Anyone who ultimately has the power to make any decision in healthcare needs to equip themselves with the skills to conduct or, at the very least, evaluate outcomes research – of which pharmacoeconomics is a type.
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Pharmacoeconomics is used to inform resource allocation decisions and define effective pharmaceutical policies.
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The Art of Pharmacoeconomics is the first of its kind book that takes a macro-level approach to the methodology, skills, and personnel needed to perform and evaluate pharmacoeconomics research.
This book speaks to the art, and not just the technical features, of the discipline. It serves as an easy-to-read guide to the key elements that go into the process of conducting and evaluating pharmacoeconomics analyses and provides the reader with the framework and tools needed (including a pharmacoeconomics canvas). |
The objective of the book is that you see the world of healthcare decision-making a little differently.
Dr. Rola Kaakeh, author of “The Art of Pharmacoeconomics,” joined a diverse audience for three webinars to discuss her new book, why you should read it, and how to benefit from the concepts covered to improve healthcare decision-making. The webinars are similar in format, however, vary in the audience questions and conversation.
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May 26th, 2021
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May 27th, 2021
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June 5th, 2021
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The book is organized into three sections and seven chapters.
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Section 1: Decision-Making and Pharmacoeconomics - serves as a background and introduces the concept of healthcare resource allocation, value, decision-making, outcomes research, and pharmacoeconomics analyses.
Section 2: Designing, Conducting, and Evaluating Pharmacoeconomics Analyses - goes through the process of designing, conducting, and evaluating pharmacoeconomics analyses. It also features information on how to go about building a team, whom you should consider working/or partnering with, and why. A Pharmacoeconomics Canvas is introduced and summarized. Section 3: Putting it All Together - provides information on abbreviations, references, index, and empty pages for notes. |
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This book is designed for students, residents, fellows, healthcare and public health professionals, and decision-makers. Everyone, regardless of prior expertise or background in pharmacoeconomics and outcomes research, would benefit from learning the skills and fundamentals taught in this book. Learning the art of pharmacoeconomics in the manner addressed in the book will help tell stories of impact through a more objective and evidence-based approach.
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Readers can use the contents of the book, both in the classroom and in practice, to:
Learn the discipline of pharmacoeconomics and outcomes research Conduct and evaluate pharmacoeconomics studies Supplement existing pharmacoeconomics resources |
About the Author
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Dr. Rola Kaakeh is the CEO of Salus Vitae Group and adjunct faculty at the Northwestern University Feinberg School of Medicine. She is a fellowship-trained licensed pharmacist with nearly 15 years of experience in academic, corporate, and pharmacy practice settings. Dr. Kaakeh advises a wide range of institutions, including universities, corporations, consultancies, professional associations, non-governmental and humanitarian organizations, and startups. Her areas of focus include national policies and institution-specific initiatives that address healthcare topics covering access, delivery, and outcomes. She has won numerous awards and presented on several global stages to address pressing healthcare issues. Dr. Kaakeh started university at the age of 10 as a gifted child, holds a doctorate in pharmacy from Purdue University, and completed a post-doctoral fellowship in pharmaceutical outcomes and health services research from the University of Michigan.
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The Art of Pharmacoeconomics Press Release
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